Marketing Manager

Job Overview

Mihad Developments is seeking a strategic, results-driven, and innovative Marketing Manager to lead and execute our comprehensive marketing strategy across primary residential, commercial, and administrative developments. In this role, you will shape Mihad’s brand narrative, oversee performance-driven digital campaigns, drive lead generation for the sales pipeline, and manage market research and project launches in Sheikh Zayed and key real estate hubs.

Key Responsibilities

• Develop and execute end-to-end marketing strategies and campaign roadmaps for all Mihad Developments projects.
• Lead, mentor, and oversee the internal marketing team, creative design agencies, media buyers, and PR partners.
• Manage digital marketing performance, optimizing ROI across paid social, Google Search, SEO, and lead generation channels.
• Oversee brand positioning, project messaging, collateral creation (brochures, sales kits, renders), and on-site branding.
• Plan and execute project launches, investor events, and real estate exhibition participations.
• Collaborate closely with the Sales and Commercial leaders to align lead quality, customer acquisition costs (CAC), and sales target delivery.
• Monitor market trends, competitor activity, and customer behavior to identify growth opportunities and refine campaign positioning.

Requirements & Qualifications

• 6+ years of progressive marketing experience in the Egyptian real estate sector, with at least 2+ years in a leadership/management role.
• Proven track record of managing marketing budgets and successfully driving lead generation for real estate developments (West Cairo experience is a strong plus).
• Bachelor’s degree in Marketing, Business Administration, Advertising, or a related field (Master’s or professional diploma is preferred).
• Deep understanding of performance marketing, CRM integrations, and brand management in real estate.
• Exceptional leadership, analytical, strategic thinking, and presentation skills.
• Fluent command of Arabic and English (written and spoken).

What We Offer

• Highly competitive remuneration package including base salary and performance incentives.
• Strategic leadership role with direct impact on executive-level decisions and project portfolio growth.
• Comprehensive health insurance, professional development programs, and a collaborative institutional work culture.